With today’s global pandemic and economic uncertainty, the demand for critical charity services is higher than ever. At the same time, some organisations are facing fundraising shortfalls, forcing them to make staff redundant and reduce services. It has become evident that charities need to build and maintain lasting relationships with donors and funders to sustain their mission. To achieve this, a charity needs immediate access to real-time information on both loyal and potential donors. This enables personalised, engaged and timely communications. There is also a need to be transparent about how donations will be used; keeping donors and supporters informed of the impact of their contributions. Donors want to see impact reporting and how their pounds are helping to create positive change within the community. Above all, you need to drive efficient operations to maximise the amount of funding going into programmes and services to advance your mission.

Many charities that started implementing cloud-based solutions before COVID-19, have successfully adjusted, and even reinvented how they interact with donors to raise funds. This is allowing them to continue their critical work and maximise the impact of every pound entrusted to them. Our e-book provides key tips and tricks on how you can fundraise effectively to increase your mission impact during the current challenges…and those to come.

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