As a Marketing, Fundraising or Communications Manager you know that the best marketing campaigns are those that send the right message, to the right person at the right time.
Fundraising campaigns using CRM intelligencecan help here.
A CRM system should bring together all of the intelligence you have across multiple channels to help you build a single view of a single supporter.
That may include information from your finance system, from interactions via social media, from your website or from online giving platforms.
Bringing together all of your supporter interactions means you can begin to understand every one of your supporters. And it’s that information that then allows you to develop future fundraising campaigns.
Supporters can be profiled and segmented into target audiences, for example regular supporters, or one off donors, Or you could consider those who give less or more than a certain amount per month, and build fundraising campaigns around them.
You can even develop future fundraising campaigns using the channels which have been most successful.
If this is of interest then you should talk to us.