Beyond CRM for charities – Meeting the customer service expectations of modern supporters, volunteers and beneficiaries. Supported by m-hance and with special guest speaker, Liz Walker, Director of Finance and Corporate Services at The Children’s Society Many charities are struggling to meet the expectations of their “customers”. Today’s supporters, beneficiaries and other stakeholders expect service delivery to be multi-channel, seamless and without delays. Charities are struggling to meet expectations of “customers” because traditional systems have fallen behind. These systems are too often disconnected, laborious to operate and provide few options for “customer” self-service.